{"product_id":"9781119583431","title":"China CEO II Voices of Experience from 25 Top Executives Leading MNCs in China","description":"\u003ch1\u003eChina CEO II\u003c\/h1\u003e\u003ch2\u003eVoices of Experience from 25 Top Executives Leading MNCs in China\u003c\/h2\u003e\u003ch3\u003eJuan Antonio Fernandez | Laurie Underwood\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Leadership\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eStraight from the China CEO: Advice on leading operations in the world’s fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSoaring spending power among the world’s largest consumer population, radical digital transformation creating a cash-less, ‘always on’ society, severe generation gaps – these are just some of the factors which have completely transformed China since 2006, the year when the first volume of \u003ci\u003eChina CEO\u003c\/i\u003e was published. And these are three of the main reasons the authors have again teamed up to put together this second volume – collecting entirely new content via in-depth, exclusive interviews with the heads of 25 high-profile CEOs of multinational companies in China, as well as a number of highly respected consultants who have built their careers by delivering advice on succeeding in the market.\u003c\/p\u003e \u003cp\u003eIn this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation’s wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants also divulge their secrets for keeping up with China’s astoundingly broad and rapid digital transformation in which the nation is now leading the world in mobile payment, online shopping, social media, Artificial Intelligence, and facial and voice recognition. They also discuss trends including localization of top positions in China, the rise of female top executives in the country and the challenge of attracting the nation’s highly international, purpose driven millennials.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHear directly from the China CEOs of: ABB, AB InBev, Bayer, Bosch, Carrefour, Coca-Cola, IKEA, Korn Ferry, Lego, L’Oreal, NIIT, Mango, Manulife, Marriott, Maserati, Microsoft, Philips, Scania, SAP, Sony, Standard Chartered, Tata, Udacity, Victoria’s Secret (Lbrands Int’l), Volvo, etc.\u003c\/li\u003e \u003cli\u003eLearn from seasoned China experts at McKinsey \u0026amp; Co, Economist Group, and more\u003c\/li\u003e \u003cli\u003eWritten in a practical, easy-to-read format ideal for busy professionals, educators, and students\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eChina CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China \u003c\/i\u003eis an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance or executive programmes.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJUAN ANTONIO FERNANDEZ\u003c\/b\u003e is Professor of Management, Associate Dean and Director of MBA Programme at China Europe International Business School (CEIBS), which ranked 5th in the Financial Times Global MBA Ranking 2019. He has 20 years of experience in China and has co-authored six books.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLAURIE UNDERWOOD\u003c\/b\u003e is a Senior Associate Professor of Management (adjunct) with the Xi'an Jiaotong-Liverpool University's International Business School Suzhou and a senior consultant with Sino Associates. Her current areas of research, consulting, and teaching expertise include intercultural business communications, corporate communications, relationship marketing, and technology-assisted communications. She has 20 years of experience in Greater China and has co-authored three books. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 April 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119583431\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310454960268,"sku":"9781119583431","price":24.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119583431.jpg?v=1780194701","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119583431","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}