{"product_id":"9781119572008","title":"Account-Based Marketing How to Target and Engage the Companies That Will Grow Your Revenue","description":"\u003ch1\u003eAccount-Based Marketing\u003c\/h1\u003e\u003ch2\u003eHow to Target and Engage the Companies That Will Grow Your Revenue\u003c\/h2\u003e\u003ch3\u003eChris Golec | Peter Isaacson | Jessica Fewless\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAccount-Based Marketing is changing the discipline of marketing—Why?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.\u003c\/p\u003e \u003cp\u003eDespite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, \u003ci\u003eAccount-Based Marketing\u003c\/i\u003e explains how to execute a world-class ABM strategy from start to finish.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base\u003c\/li\u003e \u003cli\u003eDevelop an effective strategy to adapt ABM principles for your own organization with its own unique needs\u003c\/li\u003e \u003cli\u003eIntegrate your sales and marketing processes into an efficient, cohesive workflow\u003c\/li\u003e \u003cli\u003eLocate and attract the ideal clients for your business to increase revenue and open up new opportunities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eChris Golec (www.demandbase.com, Chicago, IL)\u003c\/b\u003e the founder and CEO of Demandbase, a leader in the white-hot Account-Based Marketing space. Demandbase makes it possible for businesses to deliver personalized ads to people at specific companies across the web, and then help tailor the messages on their website to convert these companies to customers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePeter Isaacson (www.demandbase.com; San Francisco, CA)\u003c\/b\u003e is the CMO of Demandbase, and has deep experience with international marketing across Europe and Asia.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJessica Fewless (www.demandbase.com; San Francisco, CA)\u003c\/b\u003e is the Vice President at Demandbase and played a key role in executing Demandbase's Account Based Marketing strategy. Jessica has worked with organizations to build, hone, and measure the success of their ABM strategies, from building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 March 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119572008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314367983756,"sku":"9781119572008","price":30.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119572008_e27fc8a5-5d46-4365-9eb5-54909ed74a54.jpg?v=1780110812","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119572008","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}