{"product_id":"9781119542339","title":"Luxury Retail and Digital Management Developing Customer Experience in a Digital World","description":"\u003ch1\u003eLuxury Retail and Digital Management\u003c\/h1\u003e\u003ch2\u003eDeveloping Customer Experience in a Digital World\u003c\/h2\u003e\u003ch3\u003eMichel Chevalier | Michel Gutsatz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Retailing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDevelop a winning customer experience in the digital world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLuxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLuxury Retail and Digital Management, 2nd Edition \u003c\/i\u003esets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.\u003c\/p\u003e \u003cp\u003e• Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept\u003c\/p\u003e \u003cp\u003e• Explores the selection, training and motivation of the staff\u003c\/p\u003e \u003cp\u003e• Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail\u003c\/p\u003e \u003cp\u003eWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, \u003ci\u003eLuxury Retail and Digital Management, 2nd Edition\u003c\/i\u003e provides deep insight into the main challenges that luxury brands are facing in this digital age.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMICHEL CHEVALIER\u003c\/b\u003e is an expert in luxury brand management and retailing. He was Executive Vice President of Bluebell Asia Ltd, a distributor of luxury brands, operating retail stores in Asia. He also managed the Paco Rabanne perfumes and fashion companies. He is now the president of Parfums Dusita, Paris, and a visiting professor of Luxury Management at HEC Paris and Universita Cattolica di Milano. He is the co-author of \u003ci\u003eLuxury Brand Management\u003c\/i\u003e (with Gérald Mazzalovo) and \u003ci\u003eLuxury China\u003c\/i\u003e (with Pierre-Xiao Lu), both published by Wiley. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMICHEL GUTSATZ\u003c\/b\u003e is a visiting professor of marketing, brand management and luxury retailing at Kedge Business School, China Europe International Business School and Hong Kong University. He is the president of family-owned Maison de Parfum, created in 1975 by his father, perfumer Yuri Gutsatz. Yuri created the first artisan and niche perfume brand Le Jardin Retrouvé. Prior to that, Michel managed an image strategy agency and was Human Resources and Internal Communication Director of the Bally Group. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 March 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119542339\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377651347596,"sku":"9781119542339","price":48.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119542339.jpg?v=1780146732","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119542339","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}