Entrepreneur beschreibt die grundlegenden Schritte beim Aufbau eines Unternehmens und richtet sich an Neugründer, bestehende Startups, Manager in Unternehmen, die sich neu aufstellen müssen. Sie lernen, wie man erfolgreiche Startup-Ideen entwickelt und in überlebensfähige Geschäftsmodelle überführt, Kapital aufbringt, erstklassige Teams aufbaut, das Unternehmen expandiert, am Markt wettbewerbsfähig agiert, Allianzen eingeht, das Unternehmen gesund erhält und letztlich Gewinn macht.

Mads Faurholt-Jorgensen is a serial entrepreneur and has started over 20 companies within the financial sector, technology, marketing, HR and education, with several thousand employees, valued at a couple billion US dollars, and with investors such as Goldman Sachs, the Worldbank and Alibaba. Previously, he was Global Partner and Managing Director at the German Internet giant Rocket Internet, Head of Asia in the world's fastest-growing company Groupon, and management consultant at McKinsey. Mads has his BA from Copenhagen Business School, which he completed in the shortest amount of time ever (1 year and 9 months) and his MBA from the Massachusetts Institute of Technology. Mads lives in London and travels globally every week.

Lars Tvede is a Partner at the top-performing venture capital fund Nordic Eye, CEO at Beluga and advisor to a Swiss hedge fund group. He spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries, where he was co-founder of several technology companies that have won numerous international awards, including: Wall Street Journal Europe Innovation Award, Red Herring Global 100 Award, Bully Award and Swiss IMD Startup Award. Lars completed simultaneously a Master's degree in Engineering from the Royal Veterinary and Agricultural University and a Bachelor's degree in International Business from Copenhagen Business School while starting two companies, and he is a certified derivatives trader from the National Futures Association in Chicago. He has written several books on creativity, marketing, high-tech, the future, innovation and financial markets, including The Creative Society, Supertrends, Business Cycles and The Psychology of Finance.