{"product_id":"9781119477396","title":"Media Selling Digital, Television, Audio, Print and Cross-Platform","description":"\u003ch1\u003eMedia Selling\u003c\/h1\u003e\u003ch2\u003eDigital, Television, Audio, Print and Cross-Platform\u003c\/h2\u003e\u003ch3\u003eCharles Warner | William Lederer | Brian Moroz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe must-have resource for media selling in today’s technology-driven environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe revised and updated fifth edition of \u003ci\u003eMedia Selling \u003c\/i\u003eis an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era.\u003c\/p\u003e \u003cp\u003eThe book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. \u003ci\u003eMedia Selling\u003c\/i\u003e offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically\u003c\/li\u003e \u003cli\u003eReveals how to conduct research on Google Analytics\u003c\/li\u003e \u003cli\u003eIdentifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge\u003c\/li\u003e \u003cli\u003eIncludes insights into selling and distribution of podcasts\u003c\/li\u003e \u003cli\u003eIncludes links to downloadable case studies, presentations, and planners on the \u003ci\u003eMedia Selling\u003c\/i\u003e website\u003c\/li\u003e \u003cli\u003eIncludes an extensive Glossary of Digital Advertising terms\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for students in communications, radio-TV, and mass communication, \u003ci\u003eMedia Selling\u003c\/i\u003e is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eCHARLES WARNER\u003c\/b\u003e teaches in the graduate Media Management Program in the School of Media Studies at The New School, New York. He is also the Goldenson Chair Emeritus at the University of Missouri School of Journalism. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWILLIAM LEDERER\u003c\/b\u003e is Chairman and CEO of iSOCRATES, a global leader in programmatic media planning and execution. In addition to leading global consulting and managed services teams, he teaches in the graduate Media Management Program at The New School, New York. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBRIAN MOROZ\u003c\/b\u003e is head of one of Google's global strategy units, and previously served in Google's Agency Sales group. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 August 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119477396\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e576\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e31.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379067023500,"sku":"9781119477396","price":78.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119477396.jpg?v=1780197257","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119477396","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}