{"product_id":"9781119425557","title":"Training Reinforcement The 7 Principles to Create Measurable Behavior Change and Make Learning Stick","description":"\u003ch1\u003eTraining Reinforcement\u003c\/h1\u003e\u003ch2\u003eThe 7 Principles to Create Measurable Behavior Change and Make Learning Stick\u003c\/h2\u003e\u003ch3\u003eAnthonie Wurth | Kees Wurth\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Training\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA proven framework to fill the gap between \"knowing\" and \"doing\" \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTraining Reinforcement\u003c\/i\u003e offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the \"nice to know\" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works \u003ci\u003ewith\u003c\/i\u003e human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training \"stick.\"\u003c\/p\u003e \u003cp\u003eThere's a difference between \"telling\" and \"teaching,\" and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eClose the 5 Reinforcement Gaps and master the 3 Phases for results\u003c\/li\u003e \u003cli\u003eCreate friction and direction while providing the perfect Push-Pull\u003c\/li\u003e \u003cli\u003eFollow the Reinforcement Flow to maintain consistency and effectiveness\u003c\/li\u003e \u003cli\u003eCreate measureable behavior change by placing the participant central to the process\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eReinforcing training means more than simple repetition and reminders, and \u003ci\u003eeffective\u003c\/i\u003e reinforcement requires a careful balance of independence and oversight. \u003ci\u003eTraining Reinforcement\u003c\/i\u003e provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eANTHONIE WURTH\u003c\/b\u003e is Dutch and the founder of Mindmarker, the world leader in training reinforcement. He won the European Judo championship in 1991 and competed in the 1992 Olympics in Barcelona. Since 1993 he has become active and well known in the learning industry. He is the author of \u003ci\u003eLocked in Shanghai.\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEES WURTH\u003c\/b\u003e is CEO of Mindmarker. A former national Judo champion in the Netherlands, he immigrated to the United States in 1993 and has since become an entrepreneur who has successfully started and sold numerous companies. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 July 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119425557\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310322774156,"sku":"9781119425557","price":30.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119425557_62a1b79a-5bac-48e7-9e6e-30526931150d.jpg?v=1780102285","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119425557","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}