{"product_id":"9781119405542","title":"Consumer and Sensory Evaluation Techniques How to Sense Successful Products","description":"\u003ch1\u003eConsumer and Sensory Evaluation Techniques\u003c\/h1\u003e\u003ch2\u003eHow to Sense Successful Products\u003c\/h2\u003e\u003ch3\u003eCecilia Y. Saint-Denis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Food Science \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003ePractical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eConsumer and Sensory Evaluation Techniques\u003c\/i\u003e speaks to management and decision-makers within organizations and addresses the main questions (eg: \"How much will it cost?\" and \"How quickly can it be achieved?\") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUses examples from multiple sectors to show how to build a sustainable product evaluation strategy\u003c\/li\u003e \u003cli\u003eAnalyses the critical milestones to follow and the pitfalls to avoid\u003c\/li\u003e \u003cli\u003eSupports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eConsumer and Sensory Evaluation Techniques\u003c\/i\u003e is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eCecilia Y. Saint-Denis, PhD,\u003c\/b\u003e is an independent consumer-science researcher and consultant based in Westfield, New Jersey. She has worked in senior managerial positions for 20 years in the fast moving consumer goods industry, including Nestlé and L'Oreal. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 February 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119405542\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378768244876,"sku":"9781119405542","price":115.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119405542_ce55aa09-ce96-4ae4-a9bd-8d8685598709.jpg?v=1780238097","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119405542","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}