{"product_id":"9781119391142","title":"Megatrends in Food and Agriculture Technology, Water Use and Nutrition","description":"\u003ch1\u003eMegatrends in Food and Agriculture\u003c\/h1\u003e\u003ch2\u003eTechnology, Water Use and Nutrition\u003c\/h2\u003e\u003ch3\u003eHelmut Traitler | Michel J. F. Dubois | Keith Heikes | Vincent Petiard | David Zilberman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Food Science \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eHighlights and examines the growing convergence between the food and agricultural industries—the technological, environmental, and consumer-related drivers of this change, and the potential outcomes\u003c\/p\u003e \u003cp\u003eThis is the first book of its kind to connect food and the food industry with agriculture, water resources, and water management in a detailed and thorough way. It brings together a small community of expert authors to address the future of the food industry, agriculture (both for plants and animals), and water—and its role in a world of increasing demands on resources.\u003c\/p\u003e \u003cp\u003eThe book begins by highlighting the role of agriculture in today's food industry from a historical perspective—showing how it has grown over the years. It goes on to examine water management; new ways of plant breeding not only based on genetic modification pathways; and the attention between major crops (soy, corn, wheat) and so-called \"orphan crops\" (coffee, cocoa, tropical fruits). The book then turns towards the future of the food industry and analyzes major food trends, the new food, and \"enough\" food; discusses possible new business models for the future food industry; and analyzes the impact that the \"internet of everything\" will have on agriculture and the food industry. Finally, \u003ci\u003eMegatrends in Food and Agriculture: Technology, Water Use and Nutrition \u003c\/i\u003eoffers scenarios about how agriculture, food, and the food industry might undergo some radical transformations.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAssesses the evolution of food production and how we arrived at today's landscape\u003c\/li\u003e \u003cli\u003eFocuses on key areas of change, driven by both innovation and challenges such as new technologies, the demand for better nutrition, and the management of dwindling resources\u003c\/li\u003e \u003cli\u003eHighlights the role of better-informed consumers who demand transparency and accountability from producers\u003c\/li\u003e \u003cli\u003eIs written by industry insiders and academic experts\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMegatrends in Food and Agriculture: Technology, Water Use and Nutrition\u003c\/i\u003e is an important resource for food and agriculture industry professionals, including scientists and technicians as well as decision makers, in management, marketing, sales, and regulatory areas, as well as related NGOs.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eHELMUT TRAITLER,\u003c\/b\u003e \"Senior Innovation Connector\" for Swissnex San Francisco, California, United States. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMICHEL DUBOIS,\u003c\/b\u003e UniLaSalle, Beauvais, France. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEITH HEIKES,\u003c\/b\u003e Chief Executive Officer, Cooperative Resources International, Wisconsin, United States. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eVINCENT PÉTIARD,\u003c\/b\u003e Founder of Plant Sciences and Technology Corporate R\u0026amp;D at Nestlé, France. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDAVID ZILBERMAN,\u003c\/b\u003e Professor who holds the Robinson Chair in the Department of Agricultural and Resource Economics, University of California at Berkeley, United States. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 February 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119391142\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314688159884,"sku":"9781119391142","price":128.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119391142.jpg?v=1780172439","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119391142","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}