{"product_id":"9781119291701","title":"Digital Sense The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience","description":"\u003ch1\u003eDigital Sense\u003c\/h1\u003e\u003ch2\u003eThe Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience\u003c\/h2\u003e\u003ch3\u003eTravis Wright | Chris J. Snook | Brian Solis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eCompete in the digital world with pragmatic strategies for success\u003c\/b\u003e \u003cp\u003e\u003ci\u003eDigital Sense\u003c\/i\u003e provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. \u003c\/p\u003e\n\u003cp\u003eThe evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eOptimize competitive advantage and customer experience\u003c\/li\u003e \u003cli\u003eMap strategy back to business objectives\u003c\/li\u003e \u003cli\u003eEngage customers with a pragmatic, proven marketing system\u003c\/li\u003e \u003cli\u003eReorganize sales and marketing to fill talent and knowledge gaps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eToday's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. \u003ci\u003eDigital Sense\u003c\/i\u003e cuts through the crosstalk and confusion to give you a solid strategy for success.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e27 December 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119291701\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379791425676,"sku":"9781119291701","price":23.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119291701.jpg?v=1780178385","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119291701","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}