{"product_id":"9781119265733","title":"The Handbook of Organizational Rhetoric and Communication","description":"\u003ch3\u003eHandbooks in Communication and Media\u003c\/h3\u003e\u003ch1\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/h1\u003e\u003ch3\u003eOyvind Ihlen | Robert L. Heath\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhile the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric \u003ci\u003eand\u003c\/i\u003e organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. \u003c\/p\u003e \u003cp\u003eBeginning with an introduction to the topic, \u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits\u003c\/li\u003e \u003cli\u003eContains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value\u003c\/li\u003e \u003cli\u003eDiscusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse\u003c\/li\u003e \u003cli\u003eExplores the potential, risks, paradoxes, and requirements of engagement\u003c\/li\u003e \u003cli\u003eReflects the views of a team of scholars from across the globe\u003c\/li\u003e \u003cli\u003eFeatures contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e \u003cb\u003eØyvind Ihlen, Dr.art.,\u003c\/b\u003e is Professor at the Department of Media and Communication at the University of Oslo. Ihlen has edited, written, and co-written 12 books, including \u003ci\u003eThe Handbook of Communication and Corporate Social Responsibility\u003c\/i\u003e (Wiley Blackwell, 2011). \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRobert L. Heath, PhD,\u003c\/b\u003e is Professor Emeritus at the School of Communication, University of Houston, USA, and has written and edited more than 20 books, handbooks, encyclopedias, research reports, and encyclopedia entries, plus more than 250 scholarly articles and chapters on public relations, issues management, rhetoric, corporate social responsibility, strategic stakeholder engagement, strategic communication, social movement activism, risk and crisis. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 August 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119265733\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e544\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e33.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44385479229580,"sku":"9781119265733","price":210.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119265733_c33a2b7e-aaba-4afd-ba7c-fab3d1385e59.jpg?v=1780101438","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119265733","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}