{"product_id":"9781119244561","title":"BrandED Tell Your Story, Build Relationships, and Empower Learning","description":"\u003ch1\u003eBrandED\u003c\/h1\u003e\u003ch2\u003eTell Your Story, Build Relationships, and Empower Learning\u003c\/h2\u003e\u003ch3\u003eEric Sheninger | Trish Rubin\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eEducation \/ Administration \/ School Superintendents \u0026amp; Principals\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBrandED\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it.\"\u003cbr\u003e\u003cb\u003e—Adam Grant,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eOriginals\u003c\/i\u003e and \u003ci\u003eGive and Take\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, \u003ci\u003eBrandED\u003c\/i\u003e is the perfect resource to help your school share its story with the world.\"\u003cbr\u003e\u003cb\u003e—Thomas C. Murray,\u003c\/b\u003e Director of Innovation, Future Ready Schools\u003c\/p\u003e \u003cp\u003e\"Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the \u003ci\u003eBrandED\u003c\/i\u003e Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty.\"\u003cbr\u003e\u003cb\u003e—Dwight Carter,\u003c\/b\u003e Principal, New Albany High School\u003c\/p\u003e \u003cp\u003e\"Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book \u003ci\u003eBrandED\u003c\/i\u003e sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and \u003ci\u003eBrandED\u003c\/i\u003e provides the roadmap for getting there.\"\u003cbr\u003e\u003cb\u003e—Scott Kerr\u003c\/b\u003e, Executive Director of Strategy and Insights, Time Inc.\u003c\/p\u003e \u003cp\u003eA brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. \u003ci\u003eBrandED\u003c\/i\u003e is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value.\u003c\/p\u003e \u003cp\u003eYou know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a \u003ci\u003eBrandED\u003c\/i\u003e community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the \u003ci\u003eBrandED\u003c\/i\u003e mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBranding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms\u003c\/li\u003e \u003cli\u003eImproving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities\u003c\/li\u003e \u003cli\u003eFostering a positive culture extending and influencing beyond the school grounds\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBrandED\u003c\/i\u003e is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eERIC SHENINGER \u003c\/b\u003e(@E_Sheninger) is a senior fellow and thought leader on Digital Leadership with the International Center for Leadership in Education (ICLE). An award-winning principal, he is the creator of the Pillars of Digital Leadership, a framework for transforming school cultures through sustainable change.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTRISH RUBIN\u003c\/b\u003e (@trishrubin) consults with clients in education, business, and the nonprofit sector to build brand awareness, market services and products, develop visibility through PR and media, and build strategic partnerships. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 April 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119244561\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314204471436,"sku":"9781119244561","price":25.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119244561_7a4cd011-b813-4f92-9379-b42b5737690f.jpg?v=1780104164","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119244561","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}