{"product_id":"9781119240082","title":"Irrational Persistence Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business","description":"\u003ch1\u003eIrrational Persistence\u003c\/h1\u003e\u003ch2\u003eSeven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business\u003c\/h2\u003e\u003ch3\u003eDave Zilko\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA modern-day Detroit success story that fuels the entrepreneurial fire\u003c\/b\u003e \u003cp\u003e\u003ci\u003eIrrational Persistence\u003c\/i\u003e tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. \u003c\/p\u003e\n\u003cp\u003eGarden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eLearn how two entrepreneurs went from major debt to major revenue\u003c\/li\u003e \u003cli\u003eDiscover the key characteristics of a product that sells itself\u003c\/li\u003e \u003cli\u003eConsider why selling out might not be the ultimate goal\u003c\/li\u003e \u003cli\u003eTrack a journey of 'irrational persistence' from rags to riches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGarden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. \u003ci\u003eIrrational Persistence\u003c\/i\u003e shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eDAVE ZILKO\u003c\/b\u003e is the former Vice Chairman of Garden Fresh Gourmet, makers of the #1 brand of fresh salsa in North America and the premier deli supply company in the United States. He is also an operating partner at Huron Capital, a Detroit-based private equity firm that has more than $1 billion under management.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 April 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119240082\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e192\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315744469132,"sku":"9781119240082","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119240082.jpg?v=1780144782","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119240082","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}