{"product_id":"9781119226475","title":"Visual Communication Insights and Strategies","description":"\u003ch1\u003eVisual Communication\u003c\/h1\u003e\u003ch2\u003eInsights and Strategies\u003c\/h2\u003e\u003ch3\u003eJanis Teruggi Page | Margaret Duffy\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eTeaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eVisual Communication: Insights and Strategies\u003c\/i\u003e explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. \u003c\/p\u003e\n\u003cp\u003eThe authors provide an overview of theoretically-informed literacy and critical  analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:  \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReveals how to analyze visual imagery\u003c\/li\u003e  \u003cli\u003eIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained\u003c\/li\u003e   \u003cli\u003eCombines research, theory, and professional practice of visual communication\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, \u003ci\u003eVisual Communication: Insights and Strategies\u003c\/i\u003e reveals how to apply rhetorical theories to visual imagery.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eJanis Teruggi Page\u003c\/b\u003e is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMargaret Duffy\u003c\/b\u003e is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 July 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119226475\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311097016460,"sku":"9781119226475","price":63.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119226475.jpg?v=1780207889","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119226475","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}