{"product_id":"9781119223009","title":"The Agile Marketer Turning Customer Experience Into Your Competitive Advantage","description":"\u003ch1\u003eThe Agile Marketer\u003c\/h1\u003e\u003ch2\u003eTurning Customer Experience Into Your Competitive Advantage\u003c\/h2\u003e\u003ch3\u003eRoland Smart\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe marketer's guide to modernizing platforms and practices\u003c\/b\u003e \u003cp\u003eMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.\u003c\/p\u003e \u003cp\u003eThe methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.\u003c\/p\u003e \u003cp\u003eAgile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for \"baking\" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.\u003c\/p\u003e \u003cp\u003eWritten by a premier practitioner of modern marketing, this book will provide you with:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eInsights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era\u003c\/li\u003e \u003cli\u003eAn understanding of Agile methods and their application to marketing\u003c\/li\u003e \u003cli\u003eA plan for integrating Agile with your traditional methods\u003c\/li\u003e \u003cli\u003eTactics to drive alignment with product management\u003c\/li\u003e \u003cli\u003eA pathway to becoming the steward of customer experience\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), \u003ci\u003eThe Agile Marketer\u003c\/i\u003e will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eROLAND SMART\u003c\/b\u003e serves as the VP of Social \u0026amp; Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle's products and services. His previous experience includes foundational roles at a number of start-ups. He speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, and SXSW. He has also written for such industry publications as \u003ci\u003eForbes\u003c\/i\u003e and iMedia. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 February 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119223009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380495478924,"sku":"9781119223009","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119223009_5bc35f4f-9a71-4ad6-91b0-bf6936a2b14f.jpg?v=1780102084","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119223009","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}