{"product_id":"9781119183198","title":"Pricing Done Right The Pricing Framework Proven Successful by the World's Most Profitable Companies","description":"\u003ch3\u003eBloomberg Financial\u003c\/h3\u003e\u003ch1\u003ePricing Done Right\u003c\/h1\u003e\u003ch2\u003eThe Pricing Framework Proven Successful by the World's Most Profitable Companies\u003c\/h2\u003e\u003ch3\u003eTim J. Smith\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003ePractical guidance and a fresh approach for more accurate value-based pricing\u003c\/b\u003e \u003cp\u003e\u003ci\u003ePricing Done Right\u003c\/i\u003e provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go.   \u003c\/p\u003e\n\u003cp\u003ePricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eIdentify the right questions for pricing analyses\u003c\/li\u003e \u003cli\u003eImprove your pricing strategy and decision making process\u003c\/li\u003e \u003cli\u003eUnderstand roles, accountability, and value-based pricing\u003c\/li\u003e \u003cli\u003eRestructure perspectives to help pricing reflect your organization's goals\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe critical link between pricing and corporate strategy must be reflected in the decision making process. \u003ci\u003ePricing Done Right\u003c\/i\u003e provides the blueprint for more accurate pricing, with expert guidance throughout the change process.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eTIM J. SMITH, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is the founder and CEO of Wiglaf Pricing, where he helps executives manage price better. Also an adjunct professor of marketing at DePaul University, he began his career as a research scientist in quantum mechanics before pursuing business strategy. He is the author of Pricing Strategy and Hawks, Seagulls, and Mice. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 July 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119183198\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384738181260,"sku":"9781119183198","price":63.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119183198_0b70eb6c-bbe4-4a43-af46-15ee6fb09d45.jpg?v=1780192946","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119183198","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}