{"product_id":"9781119167495","title":"The Handbook of Communication Engagement","description":"\u003ch3\u003eHandbooks in Communication and Media\u003c\/h3\u003e\u003ch1\u003eThe Handbook of Communication Engagement\u003c\/h1\u003e\u003ch3\u003eKim A. Johnston | Maureen Taylor\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Public Relations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA comprehensive volume that offers the most current thinking on the practice and theory of engagement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWith contributions from an international panel of leaders representing diverse academic and professional fields \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c\/i\u003e brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c\/i\u003e is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c\/i\u003e is an important text that: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides an overview of the foundations and philosophies of engagement\u003c\/li\u003e \u003cli\u003eIdentifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact\u003c\/li\u003e \u003cli\u003eIncludes examples of contemporary engagement practice\u003c\/li\u003e \u003cli\u003ePresents applications of engagement and technology\u003c\/li\u003e \u003cli\u003eOffers insights on the future directions of engagement \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of \u003c\/i\u003e\u003ci\u003eCommunication \u003c\/i\u003e\u003ci\u003eEngagement\u003c\/i\u003e offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWinner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eKim A. Johnston, PhD,\u003c\/b\u003e is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaureen Taylor, PhD,\u003c\/b\u003e is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 July 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119167495\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e608\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e36.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311031480460,"sku":"9781119167495","price":210.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119167495.jpg?v=1780206753","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119167495","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}