{"product_id":"9781119143215","title":"Brand for Talent Eight Essentials to Make Your Talent as Famous as Your Brand","description":"\u003ch1\u003eBrand for Talent\u003c\/h1\u003e\u003ch2\u003eEight Essentials to Make Your Talent as Famous as Your Brand\u003c\/h2\u003e\u003ch3\u003eMark Schumann | Elizabeth Sartain\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBrand for Talent\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\n\u003cp\u003e\"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. \u003ci\u003eBrand for Talent\u003c\/i\u003e provides a compelling framework and great practical tips. It will change the way you think about your people strategy.\"\u003cbr\u003e \u003cb\u003eCAMMIE DUNAWAY,\u003c\/b\u003e Nintendo of America  \u003c\/p\u003e\n\u003cp\u003e\"\u003ci\u003eBrand for Talent\u003c\/i\u003e is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get \u003ci\u003eBrand for Talent\u003c\/i\u003e, get amped and get going!\"\u003cbr\u003e \u003cb\u003e—BRAD WHITWORTH,\u003c\/b\u003e ABC, Cisco, IABC Fellow, IABC Past Chairman  \u003c\/p\u003e\n\u003cp\u003e\"In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management.\"\u003cbr\u003e \u003cb\u003e—HAYAGREEVA RAO,\u003c\/b\u003e Graduate School of Business, Stanford University  \u003c\/p\u003e\n\u003cp\u003e\"This is a fascinating book. Using the power of a consumer brand as a lever to \u003ci\u003eretain\u003c\/i\u003e talent is a given. What hasn't been done until this book is to put the brand to work in order to \u003ci\u003eattract\u003c\/i\u003e the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading.\"\u003cbr\u003e \u003cb\u003e—LOU WILLIAMS\u003c\/b\u003e ABC, APR, L.C. Williams \u0026amp; Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow  \u003c\/p\u003e\n\u003cp\u003e\"Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times.\"\u003cbr\u003e \u003cb\u003e—Dr. JOHN BOUDREAU,\u003c\/b\u003e Marshall School of Business, University of Southern California  \u003c\/p\u003e\n\u003cp\u003eJoin Us at \u003cb\u003eJosseybass.com\u003c\/b\u003e  \u003c\/p\u003e\n\u003cp\u003eRegister at \u003cb\u003ewww.josseybass.com\/email\u003c\/b\u003e for more information on our publications, authors, and to receive special offers.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eMark Schumann\u003c\/b\u003e (Ridgefield, CT) is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from \u003ci\u003eBusiness Insurance Magazine.\u003c\/i\u003e He is a frequent author of articles for leading corporate communication publications including IABC's \u003ci\u003eCommunication World\u003c\/i\u003e and a well-recognized speaker on organizational communication issues. He holds an MA from the University of Denver and a BA from Austin College. He works in both Dallas, TX and Stamford, CT.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLibby Sartain\u003c\/b\u003e (Bastrop, TX) was most recently Senior VP of Human Resources and Chief People at Yahoo!, Inc. Prior to joining Yahoo! in 2001, Sartain was Vice President of People at Southwest Airlines, where she led all human resources functions. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001 and was named fellow of the National Academy of Human Resources in 1998. She is author of \u003ci\u003eHR from the Heart\u003c\/i\u003e (AMACOM), co-editor of \u003ci\u003eOn Staffing\u003c\/i\u003e (Wiley). She earned degrees from the University of North Texas (MBA) and Southern Methodist University (BBA).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 May 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119143215\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.02\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44313010012300,"sku":"9781119143215","price":26.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119143215.jpg?v=1780166394","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119143215","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}