{"product_id":"9781119125136","title":"Monetizing Data How to Uplift Your Business","description":"\u003ch1\u003eMonetizing Data\u003c\/h1\u003e\u003ch2\u003eHow to Uplift Your Business\u003c\/h2\u003e\u003ch3\u003eAndrea Ahlemeyer-Stubbe | Shirley Coleman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMathematics \/ Probability \u0026amp; Statistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003ePractical guide for deriving insight and commercial gain from data\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMonetising Data \u003c\/i\u003eoffers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems.  In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation.\u003c\/p\u003e \u003cp\u003eThe authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. \u003ci\u003eMonetising Data \u003c\/i\u003eis an important resource:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFocuses on different business scenarios and opportunities to turn data into value\u003c\/li\u003e \u003cli\u003eGives an overview on how to store, manage and maintain data\u003c\/li\u003e \u003cli\u003ePresents mechanisms for using knowledge from data analytics to improve the business and increase profits\u003c\/li\u003e \u003cli\u003eIncludes practical suggestions for identifying business issues from the data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for everyone engaged in improving the performance of a company, including managers and students, \u003ci\u003eMonetising\u003c\/i\u003e\u003ci\u003e Data\u003c\/i\u003e is an essential guide for understanding and using data to enrich business practice.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e \u003cstrong\u003eAndrea Ahlemeyer-Stubbe \u003c\/strong\u003eis Director of Strategical Analytics at the servicepro Agentur für Dialogmarketing und Verkaufsförderung GmbH, Munich, Germany.  \t\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShirley Coleman\u003c\/strong\u003e is Technical Director of ISRU at the School of Mathematics and Statistics, Newcastle University, UK.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 May 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119125136\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379138982028,"sku":"9781119125136","price":78.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119125136.jpg?v=1780235710","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119125136","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}