{"product_id":"9781119118237","title":"Growth Dynamics in New Markets Improving Decision Making through Model-Based Management","description":"\u003ch1\u003eGrowth Dynamics in New Markets\u003c\/h1\u003e\u003ch2\u003eImproving Decision Making through Model-Based Management\u003c\/h2\u003e\u003ch3\u003eMartin F. G. Schaffernicht | Stefan N. Groesser\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAn innovative simulation-based approach for strategic decision making when launching new products\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGrowth Dynamics in New Markets\u003c\/i\u003e contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems.\u003c\/p\u003e \u003cp\u003eThis groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace\u003c\/li\u003e \u003cli\u003eOffers targeted questions that help to enhance the understanding of the material presented\u003c\/li\u003e \u003cli\u003ePresents detailed answers and solutions to a number or real-world business challenges\u003c\/li\u003e \u003cli\u003eFeatures video tutorials that explain how the simulation experiments are implemented and interpreted\u003c\/li\u003e \u003cli\u003eAids in the development an action-oriented, pragmatic understanding of the underlying forces in business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for students of business administration, management, industrial engineering, informatics, engineering, and public policy, \u003ci\u003eGrowth Dynamics in New Markets\u003c\/i\u003e offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eMartin FG. Schaffernicht\u003c\/b\u003e, Facultad de Economía y Negocios, Universidad de Talca, Chile.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStefan N. Groesser\u003c\/b\u003e, School of Engineering, Bern University of Applied Sciences and Institute of Management, University of St. Gallen, Switzerland.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 July 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119118237\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e472\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e37.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44385463238796,"sku":"9781119118237","price":62.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119118237_c55b9148-32a2-40aa-9bdb-2408137281c7.jpg?v=1780173523","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119118237","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}