{"product_id":"9781119095033","title":"The Lean Entrepreneur How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets","description":"\u003ch1\u003eThe Lean Entrepreneur\u003c\/h1\u003e\u003ch2\u003eHow Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets\u003c\/h2\u003e\u003ch3\u003eBrant Cooper | Patrick Vlaskovits | Eric Ries\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eLeverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur, Second Edition\u003c\/i\u003e banishes the \"Myth of the Visionary\" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.\u003c\/p\u003e \u003cp\u003eThe belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply actionable tips and tricks from successful lean entrepreneurs with proven track records\u003c\/li\u003e \u003cli\u003eLeverage the Innovation Spectrum to disrupt markets and create altogether new markets\u003c\/li\u003e \u003cli\u003eUse minimum viable products to drive strategy and conduct efficient market testing\u003c\/li\u003e \u003cli\u003eQuickly develop cross-functional innovation teams to overcome typical startup roadblocks\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eBrant Cooper\u003c\/b\u003e helps kickstart innovation. He helps organizations big and small move the needle. Coming from the startup world, his career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Prior to the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e, Brant authored \u003ci\u003eThe Entrepreneur's Guide to Customer Development\u003c\/i\u003e, the first purpose-written book to discuss lean startup and customer development concepts, earning a distribution of over 50,000 copies. Through Market By Numbers, he helped develop and publish the bestselling \u003ci\u003eThe Lean Brand\u003c\/i\u003e, bringing lean innovation practices to the marketing side of the house. Brant is Co-Founder and CEO of Moves the Needle, which has worked with hundreds of thousands of entrepreneurs and intrapreneurs across the globe. He is an internationally sought-after keynote speaker, startup mentor, and corporate advisor, and has presented to and worked with leading companies such as Google, Qualcomm, Intuit, Capital One, GE, and Transamerica. Brant tweets at @brantcooper. He lives with (and continuously learns from) his two daughters, Riva and Eliza, near Swami's in Encinitas, California.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePatrick Vlaskovits\u003c\/b\u003e is a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, speaker, and entrepreneur. His writing has been featured on the \u003ci\u003eHarvard Business Review\u003c\/i\u003e blog, the \u003ci\u003eWall Street Journal\u003c\/i\u003e blog, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, the Turing Festival, and the Lean Startup Conference. \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e is his second book. The first, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eEntrepreneur's Guide to Customer Development\u003c\/i\u003e, is a required course text for MBA and undergrad students at universities such as the University of Chicago Booth School and Berkeley. He has also guest-lectured at Stanford and UCLA. Patrick advises multiple technology startups, and serves as a mentor for 500 Startups, a seed fund and startup accelerator. As a speaker and consultant, he counts Fortune 100 companies in his client list. For some unknown reason, Patrick holds a master's in economics from UC Santa Barbara. He lives in Austin, Texas with his family. Tweet at him @Pv.   \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 March 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119095033\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379828060300,"sku":"9781119095033","price":34.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119095033.jpg?v=1780178799","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119095033","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}