{"product_id":"9781119037361","title":"Predictive Marketing Easy Ways Every Marketer Can Use Customer Analytics and Big Data","description":"\u003ch1\u003ePredictive Marketing\u003c\/h1\u003e\u003ch2\u003eEasy Ways Every Marketer Can Use Customer Analytics and Big Data\u003c\/h2\u003e\u003ch3\u003eOmer Artun | Dominique Levin\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eMake personalized marketing a reality with this practical guide to predictive analytics\u003c\/b\u003e  \u003cp\u003e\u003ci\u003ePredictive Marketing\u003c\/i\u003e is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.\u003c\/p\u003e \u003cp\u003ePredictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eImplement predictive marketing at any size organization\u003c\/li\u003e \u003cli\u003eDeliver a more personalized marketing experience\u003c\/li\u003e \u003cli\u003eAutomate predictive analytics with machine learning technology\u003c\/li\u003e \u003cli\u003eBase marketing decisions on concrete data rather than unproven ideas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. \u003ci\u003ePredictive Marketing\u003c\/i\u003e provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eÖMER ARTUN, PhD\u003c\/b\u003e is the founder and CEO of AgilOne. He aims to help marketers understand and predict customer behavior and make marketing personal again. He previously held executive roles in marketing at Best Buy, CDW and was a consultant with McKinsey \u0026amp; Company. He holds a PhD in Physics and Computational Neuroscience from Brown University. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eDOMINIQUE LEVIN\u003c\/b\u003e is a business and consumer marketing executive and an early adopter of data-driven marketing. Before building the marketing efforts of numerous startups, often from the ground up, she was an executive at Philips Consumer Electronics and Nippon Telegraph and Telephone. She holds an MBA with distinction from Harvard University. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 August 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119037361\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378802782348,"sku":"9781119037361","price":26.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119037361_b360a5fa-5662-417f-a93e-8183c903b4ae.jpg?v=1780146196","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119037361","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}