{"product_id":"9781118995396","title":"Digital Disciplines Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things","description":"\u003ch3\u003eWiley CIO\u003c\/h3\u003e\u003ch1\u003eDigital Disciplines\u003c\/h1\u003e\u003ch2\u003eAttaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things\u003c\/h2\u003e\u003ch3\u003eJoe Weinman | Fred Wiersema\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Computers \u0026amp; Information Technology\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLeverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow does Information Technology enable competitive advantage? \u003ci\u003eDigital Disciplines\u003c\/i\u003e details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter \u0026amp; Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.\u003c\/p\u003e \u003cp\u003eCompanies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic \u003ci\u003eThe Discipline of Market Leaders\u003c\/i\u003e.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOperational excellence must now be complemented by \u003cb\u003einformation excellence\u003c\/b\u003e—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization\u003c\/li\u003e \u003cli\u003eProduct leadership must be extended to \u003cb\u003esolution leadership\u003c\/b\u003e—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations\u003c\/li\u003e \u003cli\u003eCustomer intimacy is evolving to \u003cb\u003ecollective intimacy\u003c\/b\u003e—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies\u003c\/li\u003e \u003cli\u003eTraditional innovation is no longer enough—\u003cb\u003eaccelerated innovation\u003c\/b\u003e goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era.  It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Disciplines\u003c\/i\u003e can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eJOE WEINMAN\u003c\/b\u003e is considered the leading global authority on cloud economics, and is the author of \u003ci\u003eCloudonomics: The Business Value of Cloud Computing\u003c\/i\u003e from Wiley. He is the cloud economics editor for \u003ci\u003eIEEE Cloud Computing\u003c\/i\u003e magazine and a contributor to \u003ci\u003eRegulating the Cloud: Policy for Computing Infrastructure\u003c\/i\u003e. Weinman is an experienced senior executive with a career spanning R\u0026amp;D, corporate strategy, product management, operations and engineering, and marketing and sales at companies such as Bell Labs, AT\u0026amp;T, and Hewlett-Packard.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 August 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118995396\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314779910284,"sku":"9781118995396","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118995396_b40824be-9d34-4d1b-8549-8dd318754df0.jpg?v=1780178554","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118995396","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}