{"product_id":"9781118988954","title":"Hospitality Marketing Management","description":"\u003ch1\u003eHospitality Marketing Management\u003c\/h1\u003e\u003ch3\u003eDavid C. Bojanic | Robert D. Reid\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eHospitality Marketing Management, 6th Edition\u003c\/i\u003e\u003c\/b\u003e explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eRobert D. Reid\u003c\/b\u003e is Professor and former Dean of the College of Business at James Madison University, Harrisonburg, Virginia.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid C. Bojanic\u003c\/b\u003e is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 September 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118988954\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311222124684,"sku":"9781118988954","price":80.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118988954.jpg?v=1780234756","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118988954","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}