{"product_id":"9781118980828","title":"Designing Brand Identity An Essential Guide for the Whole Branding Team","description":"\u003ch1\u003eDesigning Brand Identity\u003c\/h1\u003e\u003ch2\u003eAn Essential Guide for the Whole Branding Team\u003c\/h2\u003e\u003ch3\u003eAlina Wheeler | Debbie Millman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eDesigning Brand Identity\u003c\/b\u003e \u003cp\u003eDesign\/Business  \u003c\/p\u003e\n\u003cp\u003eWhether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the quintessential resource. From research to brand strategy to design execution, launch and governance, \u003ci\u003eDesigning Brand identity\u003c\/i\u003e is a compendium of tools for branding success and best practices for inspiration.  \u003c\/p\u003e\n\u003cp\u003e3 sections: brand fundamentals, process basics, and case studies. \u003cbr\u003e Over 100 branding subjects, checklists, tools, and diagrams.\u003cbr\u003e 50 case studies that describe goals, process, strategy, solution, and results.\u003cbr\u003e Over 700 illustrations of brand touchpoints. \u003cbr\u003e More than 400 quotes from branding experts, CEOs, and design gurus. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. \u003cbr\u003e Carlos Martinez Onaindia \u003cbr\u003e Global Brand Studio Leader \u003cbr\u003e Deloitte  \u003c\/p\u003e\n\u003cp\u003eAlina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. \u003cbr\u003e Paula Scher \u003cbr\u003e Partner \u003cbr\u003e Pentagram  \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. \u003cbr\u003e Alex Center \u003cbr\u003e Design Director \u003cbr\u003e The Coca-Cola Company  \u003c\/p\u003e\n\u003cp\u003eAlina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. \u003cbr\u003e Andrew Ceccon \u003cbr\u003e Executive Director, Marketing \u003cbr\u003e FS Investments  \u003c\/p\u003e\n\u003cp\u003eIf branding was a religion, Alina Wheeler would be its goddess, and \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e its bible. \u003cbr\u003e Olka Kazmierczak \u003cbr\u003e Founder \u003cbr\u003e Pop Up Grupa  \u003c\/p\u003e\n\u003cp\u003eThe 5th edition of \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the Holy Grail. This book is the professional gift you have always wanted. \u003cbr\u003e Jennifer Francis \u003cbr\u003e Director of Marketing, Communications, and Visitor Experience \u003cbr\u003e Louvre Abu Dhabi\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 October 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118980828\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e40.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315850047628,"sku":"9781118980828","price":48.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118980828_7f18e4db-e04a-4666-8bbd-6d4b46c99b99.jpg?v=1780185977","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118980828","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}