{"product_id":"9781118976661","title":"Spike your Brand ROI How to Maximize Reputation and Get Results","description":"\u003ch3\u003eASAE\/Jossey-Bass Series\u003c\/h3\u003e\u003ch1\u003eSpike your Brand ROI\u003c\/h1\u003e\u003ch2\u003eHow to Maximize Reputation and Get Results\u003c\/h2\u003e\u003ch3\u003eAdele R. Cehrs\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ Marketing \u0026amp; Communications\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eIncrease ROI through more effective brand marketing\u003c\/b\u003e  \u003cp\u003eAccording to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement,\" and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products?  The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.”\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSPIKE Your Brand ROI\u003c\/i\u003e, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE  – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives.\u003c\/p\u003e \u003cp\u003eBased on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to recognize brand patterns that are driven by audience interests and outside events\u003c\/li\u003e \u003cli\u003eFocus your energy, resources, and money when your brand is top-of-mind\u003c\/li\u003e \u003cli\u003eDecrease your marketing spend while increasing your bottom-line benefits\u003c\/li\u003e \u003cli\u003eMaximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight\u003c\/li\u003e \u003cli\u003eRetool traditional word-of-mouth initiatives for optimum results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eADELE CEHRS,\u003c\/b\u003e the owner of Epic PR Group, has served as PR strategist for clients like DirectTV, Johnson and Johnson, DuPont, Lockheed Martin, and Verizon. She frequently serves as a media expert for \u003ci\u003eForbes\u003c\/i\u003e and the \u003ci\u003eWall Street Journal\u003c\/i\u003e, and has trained numerous CEOs in the art of media management. Using her SPIKE method, Adele has transformed virtually unknown businesses, including 1-800-Flowers.com and Georgetown Cupcake, into multimillion-dollar household names.   \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 February 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118976661\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377659572364,"sku":"9781118976661","price":39.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118976661.jpg?v=1780143881","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118976661","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}