{"product_id":"9781118962718","title":"Business Development For Dummies","description":"\u003ch1\u003eBusiness Development For Dummies\u003c\/h1\u003e\u003ch3\u003eAnna Kennedy\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Development \/ Business Development\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eGrowing a small business requires more than just sales\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships\/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.\u003c\/p\u003e \u003cp\u003eRealising that you can't just \"hire a sales guy\" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e provides a model, and teaches you what you need to know to make it work for your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the core concepts of business development, and how it differs from sales\u003c\/li\u003e \u003cli\u003eBuild a practical, step-by-step business development strategy\u003c\/li\u003e \u003cli\u003eIncorporate marketing, sales, and customer management in general planning\u003c\/li\u003e \u003cli\u003eDevelop and implement a growth-enhancing partnership strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e shows you how.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eAnna Kennedy\u003c\/b\u003e has almost twenty years' experience in business development and leadership with small\/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 April 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118962718\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378583335052,"sku":"9781118962718","price":25.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118962718.jpg?v=1780157898","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118962718","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}