{"product_id":"9781118959077","title":"The Socially Savvy Advisor Compliant Social Media for the Financial Industry","description":"\u003ch3\u003eWiley Finance\u003c\/h3\u003e\u003ch1\u003eThe Socially Savvy Advisor\u003c\/h1\u003e\u003ch2\u003eCompliant Social Media for the Financial Industry\u003c\/h2\u003e\u003ch3\u003eJennifer Openshaw | Amy McIlwain | Stuart Fross\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Finance \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe social media marketing bible for the financial industry\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Socially Savvy Advisor: Compliant Social Media for the Financial Industry\u003c\/i\u003e is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q \u0026amp; As, tutorials, Slideshare, and a social media policy template.\u003c\/p\u003e \u003cp\u003eSocial media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. \u003ci\u003eThe Socially Savvy Advisor\u003c\/i\u003e covers the entire issue, from platform, to content, to what \u003ci\u003enot\u003c\/i\u003e to do.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBest practices in using social media for advisors and compliance officers\u003c\/li\u003e \u003cli\u003ePlanning for the regulators, vs. failing to plan\u003c\/li\u003e \u003cli\u003eChallenges with LinkedIn, Facebook, Twitter and other social platforms\u003c\/li\u003e \u003cli\u003eElements of a good social media policy\u003c\/li\u003e \u003cli\u003eManaging the top issues related to marketing and business development, engagement, and compliance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. \u003ci\u003eThe Socially Savvy Advisor\u003c\/i\u003e provides the expert insight, tools, and guidance that shape a robust, effective strategy.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJENNIFER OPENSHAW,\u003c\/b\u003e a nationally known leader in wealth management and consumer advocacy, has observed first-hand how technology is rapidly changing the financial industry. She has advised Fortune 500 firms, including Microsoft, on technology, social media, and communications, and writes a column on consumer investing and tech tools for \u003ci\u003eMarketWatch\u003c\/i\u003e and the LinkedIn Influencer program. She was named among the 25 Rising Stars of the Internet for her work as founder and CEO of Women's Financial \u003c\/p\u003e\n\u003cp\u003eNetwork, a pioneer in serving women investors online, and later sold the business to Wall Street legend Muriel Siebert. Jennifer has held senior positions at Bank of America, Wilshire Associates, and BankOne, and has been an executive of several social networking platforms geared toward investors. She has appeared on \u003ci\u003eOprah\u003c\/i\u003e, \u003ci\u003eDr. Phil\u003c\/i\u003e, CNN, and Fox and speaks nationwide. She lives in Connecticut with her husband and two daughters. \u003c\/p\u003e\n\u003cp\u003eContact the author at LinkedIn\/in\/jenopenshaw or info@sociallysavvyadvisor.com. Written with: \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSTUART FROSS,\u003c\/b\u003e partner, Foley \u0026amp; Lardner, former general counsel, Fidelity International. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAMY McILWAIN,\u003c\/b\u003e president, Financial Social Media. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 December 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118959077\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311069130892,"sku":"9781118959077","price":67.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118959077.jpg?v=1780207539","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118959077","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}