{"product_id":"9781118956977","title":"Gamechangers Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing","description":"\u003ch1\u003eGamechangers\u003c\/h1\u003e\u003ch2\u003eCreating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing\u003c\/h2\u003e\u003ch3\u003ePeter Fisk\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eShake up and redefine the market by changing your game!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eA new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are \u003cb\u003eshaking up \u003c\/b\u003ethe world. In \u003ci\u003eGamechangers\u003c\/i\u003e Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. \u003cp\u003e‘Gamechangers’ are \u003cb\u003edisruptive and innovative\u003c\/b\u003e, they are more ambitious, with stretching vision and enlightened purpose. They \u003cb\u003efind their own space\u003c\/b\u003e, then shape it in their own vision. Most of all they have \u003cb\u003egreat ideas\u003c\/b\u003e. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. \u003cb\u003eWhy be 10% better, when you could be \u003c\/b\u003e\u003cb\u003e10 times better\u003c\/b\u003e\u003cb\u003e?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eG\u003c\/i\u003e\u003cb\u003e\u003ci\u003eamechangers\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003eis built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGamechangers\u003c\/i\u003e offers guidance on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThinking smarter and acting faster\u003c\/li\u003e \u003cli\u003eEmbracing the new tricks of business\u003c\/li\u003e \u003cli\u003eUnderstanding how gamechangers dream and disrupt\u003c\/li\u003e \u003cli\u003eDelivering practical results and winning\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003ePeter Fisk\u003c\/b\u003e is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by \u003ci\u003eBusiness Strategy Review\u003c\/i\u003e as \"one of the best new business thinkers.\"\u003cbr\u003ePeter founded and leads \u003cb\u003eGeniusWorks\u003c\/b\u003e, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks \u0026amp; Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.\u003cbr\u003eHe has worked with over 150 companies, in more than 30 countries.He was previously the transforming CEO of the world's largest marketing organisation, the Chartered Institute of Marketing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 February 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118956977\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314184843404,"sku":"9781118956977","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118956977.jpg?v=1780284150","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118956977","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}