{"product_id":"9781118923627","title":"The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets","description":"\u003ch1\u003eThe Handbook of Market Intelligence\u003c\/h1\u003e\u003ch2\u003eUnderstand, Compete and Grow in Global Markets\u003c\/h2\u003e\u003ch3\u003eHans Hedin | Irmeli Hirvensalo | Markko Vaarnas\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ Research\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAn important update to this roadmap for the development of a corporate intelligence program\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. \u003ci\u003eThe Handbook of Market Intelligence\u003c\/i\u003e provides a one stop shop, step-by-step roadmap for establishing, conducting and further\u003cbr\u003e developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.\u003cbr\u003e \u003cbr\u003e • Full of best practice advice from hundreds of real-life international case studies\u003cbr\u003e \u003cbr\u003e • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data\u003cbr\u003e \u003cbr\u003e • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eHans Hedin\u003c\/b\u003e has a strong track record in the area of Market\/Competitive Intelligence consulting. He spends most of his time advising companies on setting up and further developing their corporate intelligence programs, while being a recognized speaker and workshop leader in the field of strategic Market Intelligence. He runs Market Intelligence (MI) Programs, Scenario Analysis workshops and Intelligence Analysis training \u0026amp; coaching at GIA. Mr Hedin joined Global Intelligence Alliance in 2003, having previously worked in the consulting and banking industries and in the public sector.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIrmeli Hirvensalo\u003c\/b\u003e worked for GIA during the years 2001-2012 in a variety of positions ranging from process consulting and analysis to sales and strategic marketing. She is a regular presenter and lecturer about Market Intelligence topics in both commercial seminars and academic institutions. Since 2012, Hirvensalo has been developing MI processes as Market Insights Manager at Ahlstrom Corporation, a global high performance materials company. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMarkko Vaarnas\u003c\/b\u003e is the CEO and co-founder of GIA Group, founded in 1995, and has been responsible for the general management and international business development of the group since the beginning. He has steered the development of the company from the ground up to an organization with  offices around the world. Vaarnas is a frequent presenter at international seminars and training events, while also leading consulting projects in Europe, USA and Asia.   \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 July 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118923627\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378449248396,"sku":"9781118923627","price":57.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118923627.jpg?v=1780112599","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118923627","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}