{"product_id":"9781118898529","title":"Employer Brand Management Practical Lessons from the World's Leading Employers","description":"\u003ch1\u003eEmployer Brand Management\u003c\/h1\u003e\u003ch2\u003ePractical Lessons from the World's Leading Employers\u003c\/h2\u003e\u003ch3\u003eRichard Mosley\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAttract, recruit, and retain the very best with a strategic employer brand\u003c\/b\u003e  \u003cp\u003eFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject \u003ci\u003eThe Employer Brand,\u003c\/i\u003e comes the long-awaited practical follow-up \u003ci\u003eEmployer Brand Management\u003c\/i\u003e. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. \u003ci\u003eEmployer Brand Management\u003c\/i\u003e gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.\u003c\/p\u003e \u003cp\u003eYou will:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFollow the process of brand planning, definition, implementation, and application\u003c\/li\u003e \u003cli\u003eDiscover how brand thinking can strengthen strategy and reinforce HR value\u003c\/li\u003e \u003cli\u003eImprove existing recruitment and talent management programs\u003c\/li\u003e \u003cli\u003eLearn the importance of employee engagement in the brand experience\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eRichard Mosley\u003c\/b\u003e is Executive Vice President of Brand Strategy at TMP Worldwide (New York) and Global Head of the employer brand consultancy, People in Business (London). After 15 years in customer and corporate brand marketing, he recognized both the opportunity and adventure of bringing marketing and HR closer together through the newly emerging discipline of employer brand management, and has been a passionate advocate ever since.\u003cbr\u003eSince co-authoring the first book published on the subject, The Employer Brand (Wiley) in 2005, Richard has led over 50 employer brand development projects around the world. This has included work with Bacardi, BP, Coca-Cola, Ferrero, HSBC, JTI, Lafarge, L'Oreal, Met Life, PepsiCo, P\u0026amp;G, Santander, Unilever, Verizon and many other leading global employers.\u003cbr\u003eRichard regularly chairs HR, Talent and Employer Brand conferences in Europe and Asia, and has conducted employer brand masterclasses in over 20 countries.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e27 October 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118898529\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e316\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379065221260,"sku":"9781118898529","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118898529_44f2889d-797e-4e2b-bd87-33f1540a1a20.jpg?v=1780196996","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118898529","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}