{"product_id":"9781118740248","title":"The Four Lenses of Innovation A Power Tool for Creative Thinking","description":"\u003ch1\u003eThe Four Lenses of Innovation\u003c\/h1\u003e\u003ch2\u003eA Power Tool for Creative Thinking\u003c\/h2\u003e\u003ch3\u003eRowan Gibson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Development \/ Business Development\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.\u003c\/p\u003e \u003cp\u003eBy asking how the world's top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChallenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?\u003c\/li\u003e \u003cli\u003eHarnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?\u003c\/li\u003e \u003cli\u003eLeveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?\u003c\/li\u003e \u003cli\u003eUnderstanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOther books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.\u003c\/p\u003e \u003cp\u003e\"Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate.\"\u003cbr\u003e—\u003cb\u003ePhilip Kotler,\u003c\/b\u003e S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University\u003c\/p\u003e \u003cp\u003e\"Can you develop an innovative mind? Yes, you can. And this book is the manual.\"\u003cbr\u003e—\u003cb\u003eJohn and Doris Naisbitt,\u003c\/b\u003e authors of \u003ci\u003eChina's Megatrends\u003c\/i\u003e and \u003ci\u003eThe Global Game Change\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.\"\u003cbr\u003e—\u003cb\u003eCamille Mirshokrai,\u003c\/b\u003e Managing Director of Leadership Development, and Partner at Accenture\u003c\/p\u003e \u003cp\u003e\"Rowan Gibson's \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.\"\u003cbr\u003e—\u003cb\u003eRobert B. Tucker,\u003c\/b\u003e author of \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e\u003c\/p\u003e think big, look afresh at the challenges you face, and take bold action to change the world.”\u003cbr\u003e\u003cb\u003e—Robert B. Tucker,\u003c\/b\u003e author of \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eROWAN GIBSON\u003c\/b\u003e is widely recognized around the globe as a thought leader on business innovation. Labeled by the media as \"the Innovation Grandmaster,\" Gibson provides some of the world's most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the cofounder of InnovationExcellence.com, which is now the most popular innovation website on the Internet.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 March 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118740248\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310766780556,"sku":"9781118740248","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118740248.jpg?v=1780173074","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118740248","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}