{"product_id":"9781118724644","title":"Big Data, Big Innovation Enabling Competitive Differentiation through Business Analytics","description":"\u003ch3\u003eWiley and SAS Business Series\u003c\/h3\u003e\u003ch1\u003eBig Data, Big Innovation\u003c\/h1\u003e\u003ch2\u003eEnabling Competitive Differentiation through Business Analytics\u003c\/h2\u003e\u003ch3\u003eEvan Stubbs\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA practical guide to leveraging your data to spur innovation and growth\u003c\/b\u003e  \u003cp\u003eYour business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In \u003ci\u003eBig Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics\u003c\/i\u003e, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia\/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics\u003c\/i\u003e details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild an effective analytics team, and empower them with the right tools\u003c\/li\u003e \u003cli\u003eLearn how big data drives both evolutionary and revolutionary innovation, and who should be responsible\u003c\/li\u003e \u003cli\u003eIdentify data collection and analysis opportunities and implement action plans\u003c\/li\u003e \u003cli\u003eDesign the platform that suits your company's current and future needs\u003c\/li\u003e \u003cli\u003eQuantify performance with statistics, programming, and research for a more complete picture of operations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEffective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, \u003ci\u003eBig Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics\u003c\/i\u003e can show you how to use what you already have and acquire what you need to succeed.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eEVAN STUBBS\u003c\/b\u003e is the Chief Analytics Officer for SAS Australia\/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 July 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118724644\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44312962465932,"sku":"9781118724644","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118724644.jpg?v=1780113510","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118724644","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}