Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations broaden their support from businesses and corporations. It features:

• How to get a business solicitation program up and running
• Advice for securing first-time gifts from businesses
• Techniques to forge relationships with businesses
• Creative examples for approaching and soliciting businesses or corporations
• Ways to secure sponsorships as viable options for support
• How to recognize and steward business donors

 Important topics covered include:

• In-kind gifts
• Presentations
• First-time donors
• Researching private companies
• Guest expert programs
• Publicity
• Vendor events
• Online sponsorships
• Business advisory councils
• Donor incentives
• Approaching entrepreneurs
• Grant proposals
• Stewardship practices
• Corporate gift policies
• Accountability
• Strategic partnerships

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Turning to Business for Support: How to Increase Gift Support From Businesses and Corporations, published by Wiley.