{"product_id":"9781118692172","title":"76 Ways to Increase Special Event Attendance","description":"\u003ch3\u003eSpecial Events Galore\u003c\/h3\u003e\u003ch1\u003e76 Ways to Increase Special Event Attendance\u003c\/h1\u003e\u003ch3\u003eScott C. Stevenson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOriginally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMarketing and promoting events\u003c\/li\u003e \u003cli\u003eHow to increase ticket sales\u003c\/li\u003e \u003cli\u003eBroadening an event's appeal\u003c\/li\u003e \u003cli\u003eMarket special events with new mobile applications\u003c\/li\u003e \u003cli\u003eOffering transportation to increase attendance\u003c\/li\u003e \u003cli\u003eSocial media promotion\u003c\/li\u003e \u003cli\u003eEvent organization\u003c\/li\u003e \u003cli\u003eGuidelines for hosting record-setting events\u003c\/li\u003e \u003cli\u003eEntertainment\u003c\/li\u003e \u003cli\u003eDonor attraction\u003c\/li\u003e \u003cli\u003eAppreciation-themed events\u003c\/li\u003e \u003cli\u003eSchedules and timing\u003c\/li\u003e \u003cli\u003eCelebrity\/VIP involvement\u003c\/li\u003e \u003cli\u003ePre-event coverage\u003c\/li\u003e \u003cli\u003ePartnering\/collaboration\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eScott C. Stevenson is the editor of 76 Ways to Increase Special Event Attendance, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118692172\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314632650892,"sku":"9781118692172","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118692172.jpg?v=1780171068","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118692172","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}