{"product_id":"9781118692066","title":"90 Great Publicity Ideas for Nonprofits","description":"\u003ch3\u003eNonprofit Communications Report\u003c\/h3\u003e\u003ch1\u003e90 Great Publicity Ideas for Nonprofits\u003c\/h1\u003e\u003ch3\u003eScott C. Stevenson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNewsworthy events\u003c\/li\u003e \u003cli\u003eOrganizational branding\u003c\/li\u003e \u003cli\u003eRadio pitches\u003c\/li\u003e \u003cli\u003eCollaboration\u003c\/li\u003e \u003cli\u003eOutdoor advertising\u003c\/li\u003e \u003cli\u003eUsing well known faces\u003c\/li\u003e \u003cli\u003eEditorials\u003c\/li\u003e \u003cli\u003eEffective communications\u003c\/li\u003e \u003cli\u003ePress releases and media blogs\u003c\/li\u003e \u003cli\u003eOnline press kits\u003c\/li\u003e \u003cli\u003eCommunity profiles\u003c\/li\u003e \u003cli\u003eTwitter\u003c\/li\u003e \u003cli\u003eSpecial events\u003c\/li\u003e \u003cli\u003eMarketing campaigns\u003c\/li\u003e \u003cli\u003eRadio and TV exposure\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eScott C. Stevenson is the editor of 90 Great Publicity Ideas for Nonprofits, 2nd Edition, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118692066\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314370506892,"sku":"9781118692066","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118692066_f669e212-3b97-4f45-be16-1a4487d832d5.jpg?v=1780112140","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118692066","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}