{"product_id":"9781118691830","title":"Naming Gift Opportunities How to Successfully Secure More Naming Gifts","description":"\u003ch3\u003eThe Major Gifts Report\u003c\/h3\u003e\u003ch1\u003eNaming Gift Opportunities\u003c\/h1\u003e\u003ch2\u003eHow to Successfully Secure More Naming Gifts\u003c\/h2\u003e\u003ch3\u003eScott C. Stevenson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNaming opportunities\u003c\/li\u003e \u003cli\u003eEssential elements of a named agreement\u003c\/li\u003e \u003cli\u003eValuing naming gift opportunities\u003c\/li\u003e \u003cli\u003eNaming policy considerations\u003c\/li\u003e \u003cli\u003eNaming rights limits\u003c\/li\u003e \u003cli\u003eGift appeal\u003c\/li\u003e \u003cli\u003eDonor outreach\u003c\/li\u003e \u003cli\u003eNaming gift consequences\u003c\/li\u003e \u003cli\u003eNamed sponsorship opportunities\u003c\/li\u003e \u003cli\u003eMinimum endowment levels\u003c\/li\u003e \u003cli\u003eSpecial events\u003c\/li\u003e \u003cli\u003eNaming gift guidelines\u003c\/li\u003e \u003cli\u003eNamed endowments\u003c\/li\u003e \u003cli\u003eNaming gift requirements\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eScott C. Stevenson is the editor of Naming Gift Opportunities: How to Successfully Secure More Naming Gifts, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118691830\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310455877772,"sku":"9781118691830","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118691830_8cabf846-9c51-4e8f-a410-92675c316105.jpg?v=1780157514","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118691830","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}