{"product_id":"9781118691755","title":"138 Ways to Generate New, First-time Gifts","description":"\u003ch3\u003eThe Major Gifts Report\u003c\/h3\u003e\u003ch1\u003e138 Ways to Generate New, First-time Gifts\u003c\/h1\u003e\u003ch3\u003eScott C. Stevenson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.\u003c\/p\u003e \u003cp\u003e Important topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMotivating non-donors\u003c\/li\u003e \u003cli\u003eAttracting first-time corporate donors\u003c\/li\u003e \u003cli\u003eAnnual giving strategies: Restricted gifts\u003c\/li\u003e \u003cli\u003eEmployee giving\u003c\/li\u003e \u003cli\u003eSocial media outreach\u003c\/li\u003e \u003cli\u003eIn-kind gifts\u003c\/li\u003e \u003cli\u003eIncreasing return on direct mail appeals\u003c\/li\u003e \u003cli\u003eOnline giving\u003c\/li\u003e \u003cli\u003eProspect research\u003c\/li\u003e \u003cli\u003eMonthly and annual appeals\u003c\/li\u003e \u003cli\u003eExpanding your prospect database\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eScott C. Stevenson is the editor of 138 Ways to Generate New, First-time Gifts, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118691755\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310487138444,"sku":"9781118691755","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118691755_14580e93-e28c-4bfc-b921-6123a303e40d.jpg?v=1780158526","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118691755","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}