Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.

Important topics covered include:

• Event publicity
• Leveraging important dates and anniversaries
• Employee retirement
• Awards
• Supporter engagement
• Celebrity involvement
• Grand openings
• Guest engagement
• Holiday events
• Fundraising
• Organization and planning

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause, published by Wiley.