Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans.

Important topics covered include:

• Development plans
• Developing fundraising plans
• First-time fundraising efforts
• Annual operational plans
• Donor calls
• Major gift solicitations
• Phonathons and direct mail on a shoestring budget
• Endowments
• Event planning
• Participation rates
• Bequests
• Fundraising consultants
• Sponsorship revenue
• First-time solicitor training
• Social media outreach

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Fundraising Strategies for Small Shops, published by Wiley.