{"product_id":"9781118690451","title":"92 Strategies for Marketing Planned Gifts","description":"\u003ch3\u003eThe Major Gifts Report\u003c\/h3\u003e\u003ch1\u003e92 Strategies for Marketing Planned Gifts\u003c\/h1\u003e\u003ch3\u003eScott C. Stevenson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for promoting bequests\u003c\/li\u003e \u003cli\u003eIncorporating planned giving into capital campaigns\u003c\/li\u003e \u003cli\u003eDeveloping planned giving marketing plans\u003c\/li\u003e \u003cli\u003eAcquiring testimonials\u003c\/li\u003e \u003cli\u003eIdentifying planned gift expectancies\u003c\/li\u003e \u003cli\u003ePlanning guidebooks\u003c\/li\u003e \u003cli\u003eAttracting planned gifts\u003c\/li\u003e \u003cli\u003eLife insurance gifts\u003c\/li\u003e \u003cli\u003eResidual bequests\u003c\/li\u003e \u003cli\u003ePreserving planned gift expectancies\u003c\/li\u003e \u003cli\u003eProspect management\u003c\/li\u003e \u003cli\u003eReferral forms\u003c\/li\u003e \u003cli\u003eDonor\/prospect communication\u003c\/li\u003e \u003cli\u003eEmployee giving\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eScott C. Stevenson is the editor of 92 Strategies for Marketing Planned Gifts, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118690451\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.01\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384612319372,"sku":"9781118690451","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118690451.jpg?v=1780169981","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118690451","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}