Originally published by Stevenson, Inc., this practical resource features dozens of ideas on how to plan effective, profitable, wow-factor galas, including:

• Essential first steps for successful galas
• Tips for budget planning and cost-conscious measures
• Volunteer and board member involvement
• Revenue-boosting ideas
• Event publicity and promotion
• Ways to maximize attendance
• Effective live and silent auctions
• Event checklists
• Budget estimations
• Leadership
• Preview parties
• Chairperson responsibilities
• Engaging the wealthy
• Ticket sales strategies
• Venue selection
• Assessment forms
• Volunteer committees
• Online promotion
• Event security

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of How to Plan a Profitable, Wow-factor Gala, published by Wiley.