{"product_id":"9781118676936","title":"Share This Too More Social Media Solutions for PR Professionals","description":"\u003ch1\u003eShare This Too\u003c\/h1\u003e\u003ch2\u003eMore Social Media Solutions for PR Professionals\u003c\/h2\u003e\u003ch3\u003eCIPR (Chartered Institute of Public Relations) | Rob Brown | Stephen Waddington | Brian Solis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe follow up to\u003c\/b\u003e \u003ci\u003e\u003cb\u003eShare This: The Social Media Handbook for PR Professionals.\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Share This\u003c\/i\u003e is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShare This Too\u003c\/i\u003e is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.\u003c\/p\u003e \u003cp\u003eIt probes more deeply into the subject and is divided into seven sections:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe future of public relations\u003c\/li\u003e \u003cli\u003eAudiences and online habits\u003c\/li\u003e \u003cli\u003eConversations\u003c\/li\u003e \u003cli\u003eNew channels, new connections\u003c\/li\u003e \u003cli\u003eProfessional practice\u003c\/li\u003e \u003cli\u003eBusiness change and opportunities for the public relations industry\u003c\/li\u003e \u003cli\u003eFuture proofing the public relations industry\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eRob Brown\u003c\/b\u003e is a Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStephen Waddington\u003c\/b\u003e is European Digital and Social Media Director for public relations firm Ketchum, advising clients throughout Europe as well as those assisted globally by the agency from North America, Asia and Latin America. He is a Chartered Practitioner and President-Elect of the CIPR. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 October 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118676936\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.08\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315709669516,"sku":"9781118676936","price":30.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118676936.jpg?v=1780141885","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118676936","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}