{"product_id":"9781118620120","title":"Design Thinking for Strategic Innovation What They Can't Teach You at Business or Design School","description":"\u003ch1\u003eDesign Thinking for Strategic Innovation\u003c\/h1\u003e\u003ch2\u003eWhat They Can't Teach You at Business or Design School\u003c\/h2\u003e\u003ch3\u003eIdris Mootee\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. \u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures\u003c\/li\u003e \u003cli\u003eThe framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design\u003c\/li\u003e \u003cli\u003eAuthor Idris Mootee is a management guru and a leading expert on applied design thinking \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRevolutionize your approach to solving your business's greatest challenges through the power of \u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eIDRIS MOOTEE\u003c\/b\u003e is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of \u003ci\u003e60-Minute Brand Strategist\u003c\/i\u003e, also published by Wiley.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 August 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118620120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378434568332,"sku":"9781118620120","price":33.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118620120.jpg?v=1780192361","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118620120","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}