{"product_id":"9781118583425","title":"The Money-Raising Nonprofit Brand Motivating Donors to Give, Give Happily, and Keep on Giving","description":"\u003ch3\u003eWiley Nonprofit Authority\u003c\/h3\u003e\u003ch1\u003eThe Money-Raising Nonprofit Brand\u003c\/h1\u003e\u003ch2\u003eMotivating Donors to Give, Give Happily, and Keep on Giving\u003c\/h2\u003e\u003ch3\u003eJeff Brooks\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eWhy commercial-style branding doesn't work for nonprofits—and what does\u003c\/b\u003e  \u003cp\u003eTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? \u003ci\u003eThe Money-Raising Nonprofit Brand + Website\u003c\/i\u003e argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a real-world fundraising strategies that work in the nonprofit world\u003c\/li\u003e \u003cli\u003eDisabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world\u003c\/li\u003e \u003cli\u003eWritten by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJEFF BROOKS,\u003c\/b\u003e creative director at TrueSense Marketing, has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of top North American nonprofits, including CARE, St. Jude Children's Research Hospital, World Vision, Feeding America, World Relief, and dozens of urban rescue missions and Salvation Army divisions. He blogs at futurefundraisingnow.com, podcasts at fundraisingisbeautiful.com, and is the author of the popular book \u003ci\u003eThe Fundraiser's Guide to Irresistible Communications\u003c\/i\u003e (2012). He lives in Seattle. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 March 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118583425\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310574825612,"sku":"9781118583425","price":51.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118583425.jpg?v=1780110964","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118583425","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}