{"product_id":"9781118556405","title":"Origination The Geographies of Brands and Branding","description":"\u003ch3\u003eRGS-IBG Book Series\u003c\/h3\u003e\u003ch1\u003eOrigination\u003c\/h1\u003e\u003ch2\u003eThe Geographies of Brands and Branding\u003c\/h2\u003e\u003ch3\u003eAndy Pike\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Human Geography\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eOrigination: The Geographies of Brands and Branding \u003c\/i\u003eoffers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding\u003c\/li\u003e \u003cli\u003eChallenges current interpretations of brands as vehicles of homogenization in globalization\u003c\/li\u003e \u003cli\u003eEstablishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding\u003c\/li\u003e \u003cli\u003ePresents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands\u003c\/li\u003e \u003cli\u003eForges strong new connections between political and cultural economy approaches within geography\u003c\/li\u003e \u003cli\u003eProvides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eAndy Pike\u003c\/b\u003e is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of \u003ci\u003eLocal and Regional Development\u003c\/i\u003e (2006) (with Andrés Rodríguez-Pose and John Tomaney), editor of \u003ci\u003eBrands and Branding Geographies\u003c\/i\u003e (2011), and co-editor of \u003ci\u003eHandbook of Local and Regional Development\u003c\/i\u003e (2011) (with Andrés Rodríguez-Pose and John Tomaney).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 June 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118556405\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379986460812,"sku":"9781118556405","price":37.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118556405.jpg?v=1780172993","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118556405","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}