{"product_id":"9781118487471","title":"Devalued and Distrusted Can the Pharmaceutical Industry Restore its Broken Image?","description":"\u003ch1\u003eDevalued and Distrusted\u003c\/h1\u003e\u003ch2\u003eCan the Pharmaceutical Industry Restore its Broken Image?\u003c\/h2\u003e\u003ch3\u003eJohn L. LaMattina\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMedical \/ Pharmacology\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAn expert's view on solving the challenges confronting today's pharmaceutical industry\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAuthor John LaMattina, a thirty-year veteran of the pharmaceutical industry and former president of Pfizer's Global R\u0026amp;D Division, is internationally recognized as an expert on the pharmaceutical industry. His first book, \u003ci\u003eDrug Truths: Dispelling the Myths About Pharma R\u0026amp;D,\u003c\/i\u003e was critically acclaimed for clearing up misconceptions about the pharmaceutical industry and providing an honest account of the contributions of pharmaceutical research and development to human health and well-being.\u003c\/p\u003e \u003cp\u003eAs he toured the country discussing \u003ci\u003eDrug Truths,\u003c\/i\u003e Dr. LaMattina regularly came across people who were filled with anger, accusing the pharmaceutical industry of making up diseases, hiding dangerous side effects, and more. This book was written in response to that experience, critically examining public perceptions and industry realities.\u003c\/p\u003e \u003cp\u003eStarting with \"4 Secrets that Drug Companies Don't Want You to Know,\" \u003ci\u003eDevalued and Distrusted\u003c\/i\u003e provides a fact-based account of how the pharmaceutical industry works and the challenges it faces. It addresses such critical issues as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy pharmaceutical R\u0026amp;D productivity has declined\u003c\/li\u003e \u003cli\u003eWhere pharmaceutical companies need to invest their resources\u003c\/li\u003e \u003cli\u003eWhat can be done to solve core health challenges, including cancer, diabetes, and neurodegenerative diseases\u003c\/li\u003e \u003cli\u003eHow the pharmaceutical industry can regain public trust and resuscitate its image\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOur understanding of human health and disease grows daily; however, converting science into medicine is increasingly challenging. Reading \u003ci\u003eDevalued and Distrusted,\u003c\/i\u003e you'll not only gain a greater appreciation of those challenges, but also the role that the pharmaceutical industry currently plays and can play in solving those challenges.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cb\u003eGet to know the author:\u003c\/b\u003e Read an interview with John LaMattina or watch a video on ChemistryViews!\u003cbr\u003e \u003cbr\u003e \u003ca href=\"http:\/\/www.chemistryviews.org\/details\/ezine\/4286441\/John_LaMattina_30_Years_in_Pharma.html\"\u003e\u003cb\u003eInterview:\u003c\/b\u003e John LaMattina: 30 Years in Pharma\u003c\/a\u003e\u003cbr\u003e \u003cbr\u003e \u003ca href=\"http:\/\/www.chemistryviews.org\/details\/video\/4498851\/Can_the_Pharmaceutical_Industry_Restore_its_Broken_Image.html\"\u003e\u003cb\u003eVideo: \u003c\/b\u003eCan the Pharmaceutical Industry Restory its Broken Image?\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJOHN L. LaMATTINA, PHD,\u003c\/b\u003e retired as president of Pfizer's Global Research and Development in 2007, where he managed more than 13,000 scientists and support professionals in the United States, Europe, and Asia. Dr. LaMattina has received numerous honors and awards, including an Honorary Doctor of Science from the University of New Hampshire. Currently a Senior Partner with PureTech Ventures, he is the author of \u003ci\u003eDrug Truths: Dispelling the Myths About Pharma R\u0026amp;D\u003c\/i\u003e (Wiley).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 January 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118487471\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e136\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e48.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380025716876,"sku":"9781118487471","price":32.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118487471.jpg?v=1780176436","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118487471","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}