{"product_id":"9781118466933","title":"Business Gamification For Dummies","description":"\u003ch1\u003eBusiness Gamification For Dummies\u003c\/h1\u003e\u003ch3\u003eKris Duggan | Kate Shoup\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Consumer Behavior\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe easy way to grasp and use gamification concepts in business\u003c\/b\u003e \u003cp\u003eGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Gamification For Dummies\u003c\/i\u003e explains how you can apply the principles of this strategic concept to your own business model.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow gamification evolved from Farmville\/Zynga and Facebook and is now something that can be applied to the work environment\u003c\/li\u003e \u003cli\u003eHow to build a successful gamification program\u003c\/li\u003e \u003cli\u003eHow to entice and retain customers using gamification\u003c\/li\u003e \u003cli\u003eHow to drive employee behavior inside your organization\u003c\/li\u003e \u003cli\u003eReal-world illustrations of gamification at work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eKris Duggan\u003c\/b\u003e is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for \u003ci\u003eNUVO \u003c\/i\u003enewsweekly.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 February 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118466933\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314372178060,"sku":"9781118466933","price":24.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118466933_24257ace-21e0-4277-9a32-05001d2e0ba4.jpg?v=1780159006","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118466933","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}