{"product_id":"9781118457474","title":"Designing B2B Brands Lessons from Deloitte and 195,000 Brand Managers","description":"\u003ch1\u003eDesigning B2B Brands\u003c\/h1\u003e\u003ch2\u003eLessons from Deloitte and 195,000 Brand Managers\u003c\/h2\u003e\u003ch3\u003eCarlos Martinez Onaindia | Brian Resnick\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” \u003cb\u003e— The CA magazine (UK)\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Get tactical insight from the top business-to-business branding experts—and gain a global presence\u003c\/p\u003e \u003cp\u003eThis comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.\u003c\/p\u003e \u003cp\u003eThis book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures essential up-to-date strategies for keeping your brand fresh and enduring\u003c\/li\u003e \u003cli\u003eAddresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more\u003c\/li\u003e \u003cli\u003eConsiders the impact of digital and social media, two massive forces requiring new thinking for B2B brands\u003c\/li\u003e \u003cli\u003eIncorporates best practices for emerging markets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eCARLOS MARTINEZ ONAINDIA\u003c\/b\u003e is Senior Manager, Global Brand, and \u003cb\u003eBRIAN RESNICK\u003c\/b\u003e is Associate Director, Global Brand, both at Deloitte Touche Tohmatsu Limited. They provide strategic and creative counsel around brand identity, which is active in more than 150 countries.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 April 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118457474\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e34.24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377700663436,"sku":"9781118457474","price":45.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118457474.jpg?v=1780139697","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118457474","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}