{"product_id":"9781118456538","title":"WTF?: What's the Future of Business? Changing the Way Businesses Create Experiences","description":"\u003ch1\u003eWTF?: What's the Future of Business?\u003c\/h1\u003e\u003ch2\u003eChanging the Way Businesses Create Experiences\u003c\/h2\u003e\u003ch3\u003eBrian Solis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\"In today’s rapidly changing digital environment, Darwinism is alive and well. \u003ci\u003eWhat’s the Future of Business\u003c\/i\u003e doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation.\"\u003cbr\u003e —\u003ci\u003e\u003cb\u003eEvan Greene,\u003c\/b\u003e\u003c\/i\u003e CMO, The Recording Academy, Producers of the GRAMMY Awards\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Rethink your business model to incorporate the power of \"user\" experiences \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat’s the Future of Business?\u003c\/i\u003e will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus \"user\" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships\u003c\/li\u003e \u003cli\u003eMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind\u003c\/li\u003e \u003cli\u003eBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of \u003ci\u003eEngage!\u003c\/i\u003e and \u003ci\u003eThe End of Business as Usual!\u003c\/i\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDiscover how user experience design affects your business, and how you can harness its power for meaningful revenue growth\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eBRIAN SOLIS\u003c\/b\u003e is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of \u003ci\u003eEngage!\u003c\/i\u003e and \u003ci\u003eThe End of Business as Usual\u003c\/i\u003e, both from Wiley. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 March 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118456538\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315510177932,"sku":"9781118456538","price":26.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118456538_0cc01af2-3fb9-40fd-9343-12ff4ec160c0.jpg?v=1780114301","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118456538","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}