{"product_id":"9781118444023","title":"Content Marketing for Nonprofits A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money","description":"\u003ch3\u003eThe Jossey-Bass Nonprofit Guidebook Series\u003c\/h3\u003e\u003ch1\u003eContent Marketing for Nonprofits\u003c\/h1\u003e\u003ch2\u003eA Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money\u003c\/h2\u003e\u003ch3\u003eKivi Leroux Miller\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eNonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?\u003c\/p\u003e \u003cp\u003eIn her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.\u003c\/p\u003e \u003cp\u003eInside:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting\u003c\/li\u003e \u003cli\u003eUp-to-date guidance on communicating in a fast-paced, multichannel world\u003c\/li\u003e \u003cli\u003eHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content\u003c\/li\u003e \u003cli\u003eReal-world examples from 100+ nonprofits of all sizes and missions \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eKivi Leroux Miller\u003c\/b\u003e is the founder of Nonprofit Marketing Guide.com and the author of \u003ci\u003eThe Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause\u003c\/i\u003e from Jossey-Bass. Through training, coaching, and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 September 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118444023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380560654476,"sku":"9781118444023","price":43.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118444023_b9f40bc0-b2c0-46c6-9989-32a4031ee38b.jpg?v=1780104156","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118444023","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}